Crafting Your Customised Marketing Strategy

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In today’s fast-paced digital landscape, having a well-defined marketing strategy is paramount to the success of any business.

01

Competitor & Market Review

We will unpack your market landscape, identifying how your competitors are winning market share which we will then use to position your brand effectively in your market.

02

SWOT Analysis

In-depth exploration of Strengths, Weaknesses, Opportunities, and Threats.

Tailored strategies to leverage your strengths and mitigate potential risks.

03

Vision, Mission & Values

Crafting your company’s guiding principles.

Aligning your business goals with your core values for a meaningful impact.

04

Customer Avatar & Brand

Defining your ideal customer profile, because when you try to talk to everyone, you talk to no one.

Establishing a brand voice that resonates with your target audience.

05

Strategic Marketing Plan

Developing clear, achievable objectives.
A comprehensive plan including timelines, recommended channels, and key performance

DO I NEED A MARKETING STRATEGY?

A marketing strategy outlines a comprehensive plan of action designed to reach and engage your target audience, differentiate your brand from competitors, and drive business growth.
With consumers inundated with endless options and information, a strategic marketing approach is essential for businesses to cut through the noise and capture the attention of potential customers.

Stats you should know!

Here are the top 5 digital marketing statistics that business owners should be aware of:

Content Marketing Generates 3x More Leads

Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less. This emphasizes the importance of investing in quality content to attract and convert potential customers.

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Email Marketing ROI

Email marketing has an average ROI of 4200% ($42 for every $1 spent). It remains one of the most effective channels for engaging with customers and driving conversions.

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Mobile Usage Dominates

Over 60% of all online searches are now conducted on mobile devices. Ensuring your website and content are mobile-friendly is essential to capture this audience effectively.

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Social Media Usage

54% of social browsers use social media to research products, making platforms like Instagram, Facebook, and LinkedIn critical channels for brand visibility and engagement.

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Video Content Drives Engagement

84% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video. Video marketing continues to be a powerful tool for capturing attention and driving sales.

Master Market Trends with a Data-Driven, Consumer-Centric Strategy

A robust marketing strategy not only helps you stay ahead of your competitors but also enables you to adapt to evolving market trends and consumer preferences.

By identifying your target audience, understanding their needs and preferences, and crafting tailored messaging and campaigns, you can effectively position your brand as the solution to their problems and drive conversions. Additionally, a well-executed marketing strategy allows you to measure and analyse your marketing efforts, enabling you to make data-driven decisions and optimise your campaigns for maximum impact.

Why Does It Matter?

In a business context, a strategic marketing approach is indispensable for achieving your business objectives and driving sustainable growth. Whether you’re looking to increase brand awareness, generate leads, or boost sales, a well-crafted marketing strategy provides the roadmap for achieving your goals. By leveraging various marketing channels and tactics, such as digital marketing, social media, content marketing, and email marketing, you can create a cohesive and integrated marketing plan that effectively reaches your target audience across multiple touchpoints.
At Untwist, we specialise in delivering strategic marketing solutions that drive results. Our team of experienced marketers will work closely with you to understand your business goals, target audience, and unique value proposition, crafting a customised marketing strategy that aligns with your objectives and maximises your ROI. Whether you’re a small startup or an established enterprise, we have the expertise and resources to help you elevate your brand and achieve lasting success in today’s competitive marketplace.
Don’t leave your success to chance. Invest in a strategic marketing strategy with Untwist and unlock the full potential of your business.

Let’s craft your Marketing strategy together!

Ready to elevate your brand? Let’s turn your goals into a powerful action plan.
Our team of experts will collaborate with you to develop a customised marketing strategy that aligns with your vision and drives measurable results.
From market analysis to campaign execution, we’ll ensure every step is optimised for success. Partner with us today and watch your brand thrive in a competitive landscape!

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